SS19 MEGATREND
CALIFORNIA CASUAL
For Spring / Summer 2019, we are seeing comfort as an overall essential aesthetic. There is an overarching easy, yet intentional put together vibe for this season. Rather than looking to other countries for this trend, California classic style seems to be popping up as the obvious underlying influence.
 
             
          
        
       
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
        
        
          
            
               
            
          
          
        
        
      
    
   
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
     
  
  
    
    
    